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Services & Products

Affiliate Marketing
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KOL & Influencer Marketing
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Deal Marketing
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PR & Communications
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Affiliate Marketing

Affiliate marketing is a performance-driven partnership model that enables brands to reach target users worldwide through trusted channel partners. Brands pay based on actual results, making this approach lower-risk and higher-converting compared to traditional advertising. By leveraging a wide network of media, KOLs, deal sites, and content platforms, we help brands efficiently integrate resources to achieve cost-effective global expansion and high-quality customer acquisition.

Channel Advantages

  • High Cost Efficiency, Low Marketing Risk
  • Strong Credibility & Trusted Affiliates
  • Extensive Coverage Across the PESO Media Model
  • Easy Tracking & Optimization with Data-Driven Insights

Professional Advantages

  • Expertise in affiliate program management and mechanisms
  • Extensive experience in direct media partnerships and collaborations
  • Strong media resource base with diversified acquisition channels

Affiliate Marketing's Mechanism

Key Roles

Advertiser

Affiliate Network

Publisher (Affiliate Partner)

Consumer

Operational

Path

Advertiser provides tracking link

Affiliate network generates a unique tracking link

Publisher shares the link to attract consumers

Consumer conversion triggers tracking and reporting

Billing

Models

CPS (Cost per Sale)

CPC (Cost per Click)

CPL (Cost per Lead)

CPI (Cost per Install)

Platform Commission

Verification

&

Settlement

Affiliate network generates performance report

Advertiser verifies conversion data

Invalid or reversed orders are cancelled

Valid orders confirmed and released

Final invoice issued and payment completed

KOL Influencer Marketing

Influencer marketing leverages the credibility and reach of social media opinion leaders to deliver brand messages directly to target audiences. By analyzing brand needs and carefully selecting suitable KOLs, we design tailored collaboration content and manage the entire execution process. This ensures authentic, user-relevant campaigns that drive higher conversions. Compared to traditional advertising, influencer marketing fosters stronger trust and wider impact, while data-driven monitoring and optimization achieve both brand awareness and performance growth in global markets.

Influencer Marketing's Key Advantages

  • Proven Expertise

    Since 2015, we have specialized in overseas KOL marketing, building extensive industry experience and a strong portfolio of success stories.

  • Precise Matching

    Data-driven selection of influencers ensures brand alignment and highly relevant audience targeting. End-to-End Execution

  • End-to-End Execution

    From creative strategy to campaign delivery, we oversee the entire process to guarantee authentic engagement and strong conversion results.

  • Scientific Evaluation

    Proprietary multi-dimensional metrics and pricing models reduce risks, enhance ROI, and deliver both brand equity and measurable performance.

KOL Marketing's Execution Process

1
Needs Analysis & Goal Setting
  • Identify brand objectives: Engage with the brand to clarify goals such as awareness, engagement, or conversions.
  • Platform selection: Choose suitable platforms (e.g., Instagram, TikTok, YouTube) based on market landscape and target audiences.
2
Influencer Screening & Outreach
  • Data-driven selection: Utilize analytics to evaluate influencers by metrics such as follower base, engagement rate, and audience relevance.
  • Outreach & negotiation: Initiate collaboration discussions, ensuring influencer-brand alignment and defining campaign formats.
3
Collaboration & Content Creation
  • Campaign format: Define cooperation type (e.g., product review, unboxing, tutorial) and provide a clear creative brief.
  • Content production: Influencer develops content aligned with campaign goals; brand participates in review and approval.
4
Campaign Launch & Performance Tracking
  • Content release: Publish content on influencer accounts at optimal times to maximize exposure and engagement.
  • Data monitoring: Track key metrics (e.g., reach, views, engagement) in real time to evaluate campaign effectiveness.
5
Results Analysis & Optimization
  • Performance review: Analyze campaign outcomes to assess impact on brand awareness and conversion.
  • Strategy refinement: Use insights to optimize future influencer collaborations and continuously improve ROI.

Deal Marketing

Deal marketing leverages promotions, discounts, and deal-site resources to rapidly reach target users and drive immediate sales momentum. By partnering with leading deal platforms, price comparison sites, and coupon websites, we help brands achieve large-scale exposure and attract high-intent traffic in a short period of time. The core value of deal marketing goes beyond clearing inventory or boosting category BSR rankings. It also strengthens long-term competitiveness by stabilizing Amazon listing rankings and building consumer trust. Compared with traditional advertising, deal marketing delivers more direct impact and stronger conversions. Combined with data tracking and optimization, it enables brands to achieve both performance and awareness, accelerating sustainable growth in global markets.

Why Deal Marketing Works

  • Increase product visibility
  • Drive sales growth
  • Improve product rankings
  • Clear excess inventory
  • Enhance brand credibility
  • Test market response
联盟营销

Deal Marketing's Workflow

Define Objectives

Develop Promotion Plan

(including paid placements)

Prepare High-Quality Assets

Multi-Channel Distribution & Resource Allocation

Performance Tracking & Post-Campaign Optimization

Alternative Plan Deployment

Editorial Follow-Up & Feedback

Comprehensive Deal Network Reach

PR & Communications

Public relations is a strategic approach that leverages professional media relations and high-quality content to build brand awareness and trust. Through media coverage, list recommendations, product reviews, and social amplification, we help brands increase visibility, strengthen reputation, expand market influence, and generate sales opportunities. PR also plays a critical role in elevating brand positioning toward premium and international markets, helping companies stand out in competitive landscapes. Unlike single-channel advertising, PR focuses on long-term credibility and sustainable impact. Supported by data monitoring and performance analysis, we transform intangible brand visibility into tangible business results, driving sustainable growth and value creation in global markets.

Why PR Matters

  • Build brand awareness and trust

  • Strengthen brand reputation

  • Act as the leading force in IMC campaigns

  • Drive website traffic and sales opportunities

  • Accelerate premiumization and internationalization

Our Team Expertise

  • Over 5 years of PR experience serving brands with revenues of USD 2B+

  • Proficient across all PR modules with extensive hands-on practice

  • Skilled in media communications and performance analytics, converting visibility into measurable business impact

PR Measurement & Analysis Metrics

Compare brand/product media exposure against competitors, time periods, or product categories to highlight relative visibility and market positioning.
Share of Voice
Tonality
Assess the sentiment of media coverage (positive, neutral, negative) within a given timeframe to understand brand perception and reputation trends.
Track the number of times the brand is referenced in media outlets to evaluate visibility and relevance.
Mention
Social Echo
Measure the level of engagement and amplification across social media platforms, analyzing multi-channel impact and extended brand influence.
Quantify media reach and audience size; higher impressions indicate stronger visibility and greater contribution to brand awareness.
Impression
Key Message
Identify recurring brand keywords, core messages, and trending hashtags. Analyze their frequency and context to optimize content strategy and strengthen brand positioning.

Trusted by Leading Brands

Reolink Argus 4 Pro Integrated-Marketing Campaign: Full-spectrum KOL muscle that cracked the market.

  • 10 M+ YouTube views and still climbing
  • 5 000+ units sold, $1 080 797 in launch revenue
  • 10 000+ qualified clicks driven from KOL landing pages—straight into checkout

Took over Europe’s 2C e-store affiliate program in 2020. Streamlined ops, ran non-stop competitive intel, and zeroed-in on partners, commissions and killer offers—growth went vertical:

  • €400 k monthly sales, 22 % of total revenue
  • 600+ affiliates signed, 100+ already driving carts
  • Channel ROI: 18

Aug–Oct 2017 launch campaign for iPhone 8 & X: a GTM blitz that turned PC034 into the go-to Apple wireless charger.

  • 4.24 M reached on brand site , 330 k clicks , 20 k emails captured
  • 650 k social reach, 20 k clicks , 10 k emails; 680 k YouTube views
  • 2 M+ views across KOL channels
  • 500 M+ impressions from tier-1 media reviews
  • Amazon: 4 k daily UV (peak 8 k) , 400+ units/day at $50 ASP

Nov 2021 – Jan 2022: an all-earned-media push for the space heater that locked down top-tier headlines—CNET Reviewed, T3, Yahoo, WIRED, Good Housekeeping, Wirecutter—and turned press into a moat.

  • 600+ brand mentions
  • 3 B earned impressions
  • 910 social echoes
  • 37 % SOV in the heater category, overtaking Honeywell, Lasko, Vornado

Our Success Stories

Affiliate Marketing Cases

KOL Cases

Deal Marketing Cases

PR & Communications Cases

Media
New York Post
Product Featured
Tower Fan
UMV
1.4B+
Media
Forbes
Product Featured
Tower Fan
UMV
900M+
Media
NBC News
Product Featured
Tower Fan
UMV
700M+
Media
Newsweek America
UMV
300M+
Media
The Street
Product Featured
Tower Fan
UMV
120M+
Media
The Drive
Product Featured
Heater
UMV
160M+
Media
ZDNet
Product Featured
Heater
UMV
7M+
Media
CR Recommend
Product Featured
Air Fryer
UMV
170M+

Cooperation Process

Purpose
Content
1
Initial Communication & Needs Analysis

Understand mutual needs and intentions, and confirm cooperation feasibility.

  • Partner completes our project requirements form
  • Define promotional objectives
  • Conduct preliminary market analysis and competitive research
2
Project Execution

Deliver the cooperation content in line with contractual terms.

  • Execute project tasks as scheduled and meet phased objectives
  • Maintain regular communication to address issues promptly
  • Ensure proper resource allocation and smooth project progress
3
Proposal Development

Tailor a customized cooperation plan aligned with both parties’ interests.

  • Draft a detailed cooperation proposal based on needs analysis
  • Define cooperation methods and collaboration mechanisms
  • Clarify deliverables, timelines, budget allocation, expected outcomes, and key milestones
4
Project Acceptance

Validate project completion against contract requirements and deliver final outcomes.

  • Jointly review progress and contractual fulfillment
  • Submit final deliverables to ensure partner satisfaction
  • Explore opportunities for extended or long-term cooperation
5
Business Negotiation & Contract Signing

Finalize cooperation terms to ensure mutual agreement.

  • Discuss pricing, commission structures, and responsibilities
  • Define deliverables, service scope, and obligations of both parties
  • Confirm contract details, sign and seal to initiate project

Why Choose Us

Professional Team
A pragmatic and execution-focused team committed to delivering results.
Deep Expertise
In-depth understanding of brand pain points and the ability to view challenges from the brand’s perspective.
Extensive Resources
Strong media connections and proven project experience across industries.
Performance Assurance
Pay based on deliverables and outcomes—protecting brand interests and minimizing risks.
Strategic Excellence
Provide not only marketing strategies but also actionable insights on channel development and team capability building.

About Us

Who We Are
Link2thrive is a specialized service provider in influencer marketing, affiliate marketing, PR, and deal marketing for global expansion. We drive overseas business growth through an integrated approach that balances brand awareness and performance outcomes. By partnering with diverse media and channel resources across Europe and North America, we enable Chinese cross-border brands to collaborate effectively with international markets. Our performance-based (CPS) and resource-based delivery models ensure low-risk, cost-efficient access to the optimal mix of promotional channels and high-quality customer acquisition.
Our Vision & Mission
To simplify marketing, streamline execution, and shorten the distance between brands and consumers.
Our Positioning
An extension and complement to in-house brand teams—delivering controlled performance, measurable outcomes, and high-quality execution.

Contact Us

Cooperation Models & Pricing

1
Marketing Consultant

Monthly retainer fee for strategic consulting, campaign planning, and team building/enablement services. Minimum 6-month engagement.

2
Deal, PR & KOL Services

Billed based on deliverables.

3
DTC & Amazon Affiliate Programs

Flexible models: CPS-based, or fixed fee + CPS performance-based pricing.

Contact Information

Link2thrive

Nicky Deng

19979305012

nicky@link2thrive.com

Online Consultation